Biography: Derek Osborn is an enthusiastic, innovative and inspiring business and leadership coach, management trainer and international facilitator. He works globally and focuses on strategy, human resource development, innovation, leadership and change management. He has extensive knowledge and experience in the postal business, with more than 24 years of working internationally across the postal industry. Derek is passionate about collaboration in the postal industry to share knowledge, ideas and best practice and to build capability, encourage training and foster innovation.
14:00 CET - Marketing, CRM and direct mail after Covid-19
Biography: Martin Twellmeyer is founder and managing director of optilyz, which makes European direct mail software. Before running optilyz, Martin headed finance at AUTO1, Europe’s largest used car trading platform in Europe and founded the company SpaceWays together with Rocket Internet. Martin started his career in strategy consulting and private equity.
Raphael Fässler Investment associate Swiss Post Ventures Switzerland
CRM teams are gradually taking over the responsibility in organizations for direct mail budgets from print purchasers, and CRM itself is becoming more connected and performance-driven through marketing automation. Integrating direct mail into this CRM setup (e.g. into customer journeys) will be the key to success. One too many mass mailings will be a thing of the past; the future of direct mail will be targeting and hyperpersonalization. Consequently, postal service providers face the same challenge as printers that are losing their old contacts in organizations and often do not speak the marketing language of CRM managers.
14:20 CET - The dual strategy: How Posts can increase revenue while reducing costs
Wayne Haubner Chief technology officer Escher Group USA
Biography: Wayne is a pioneering technology executive and change agent who has a history of driving enduring results through leadership, agility and continuous innovation. He has a proven track record of building world-class, customer-centric engineering organizations by fostering a culture of data-driven continuous improvement and collaboration.
Posts carry enormous fixed costs. At first glance, they seem unavoidable since Posts need a robust infrastructure to meet the Universal Service Obligation (USO). In reality, there’s a way for Posts to not only cut costs, but increase revenue at the same time, too. Wayne Haubner, Escher’s Chief Technology Officer explains how Posts can move from a fixed cost model to a variable cost model, and from dwindling customer numbers to new revenue streams by using the right technology.
14:40 CET - The road to profitability: powering postal journeys for new revenue streams
Biography: With 25 years of experience in logistics and supply chain, Bobby is well placed to assess the need for next-generation solutions given the current importance of enterprises being able to deliver on customer promises. Supply & Logistics now need to create operations that offer sustainability from the outset. Bobby has worked with Postal Companies, 3PLs, Retailers, CPG, and eCommerce companies to help them align their Enterprise Solutions from a Production led supply chain to demand-led logistics operations.
The postal renaissance is underway globally and the key to survival is taking operations digital. The transformation was further accelerated by the pandemic when on-time deliveries became almost necessary. In such a scenario, postal companies have found a new but highly significant stature as nobody aces last mile connectivity as they do. However, to pivot into more profitable ventures such as home deliveries, it requires cutting edge technology capabilities. Attend the session to learn how FarEye enabled leading postal companies like Posti and Emirates Post venture into e-commerce and parcel delivery which has helped them get back their profitability track record.